The Bold-But-Clean Poster:
How to Command Attention in Three Seconds
Posters must win in three seconds: a hook, a read, a reason to care. Bold typography anchors the message, supported by clean composition and a single unmistakable focal point.
We design hierarchy first—what must be read at 10 meters, 3 meters, and arm’s length. Imagery supports, not competes, with the headline. Color is chosen for contrast and meaning, not decoration.
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Printing constraints guide the craft. We consider stock, finishes, bleed, and ink behavior early so designs stay honest from Figma to press. Sustainable materials are prioritized without sacrificing durability.
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The goal is always action: a scan, a save, a share, a ticket purchase. When the design respects human attention, the audience returns the favor.
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