Building Work People (Checklists That Matter) A launch is not a publish button; it’s a checklist. We stage servers, optimize assets, audit accessibility, and confirm redirects before DNS flips. This reduces downtime and preserves rankings. Performance wins loyalty. We compress media, lazy-load where sensible, and strip unused scripts. Clean templates and semantic HTML help search […]
Pages that Convert with Fewer Clicks Web pages are not billboards; they’re decision tools. Purpose-first design starts by identifying the single next action you want users to take—book, inquire, buy—and removing everything that slows that moment. We treat every module like a functional component: headline clarity, scannable copy, visual hierarchy, and bulletproof CTAs. The result […]